U5S-MoMA-B
Edition of 75
Inspired by the iconic De Stijl art movement, the Modello Cinque U5S-MoMA-B features a black MoMA logo on the matte white dial. Time is displayed thanks to the hour, minute and second hands in primary yellow, blue and yellow. This all-round timepiece is powered by an automatic Sellita SW200-1 b movement that beats inside a 36 mm stainless steel case.
- 36mm case design
- 300M water-resistant
- Primary blue leather quick-release two-piece strap
- Extra black tapered quick-release two-piece TPU strap
Its striking white dial and vibrant primary hands glow with Super-LumiNova, powered by a precise Sellita SW200-1 movement. Built to 300m water resistance and finished with a premium leather strap and exclusive UNIMATIC x MoMA engraving, it’s a wearable work of art.
UNIMATIC x MoMA
limited edition
75 pieces
limited edition
36mm
case diameter with the bezel
AUTOMATIC
Seiko NH35A movement
300m
water resistant
41 HOURS
power reserve
24 MONTHS
worldwide warranty
Description
Modello Cinque ref. U5S-MoMA-B is a Made in Italy watch. It features a matte white dial with matte black open second rail and dial trims. Time is displayed thanks to the primary yellow ladder hour hand, primary blue minute hand and primary red reverse lollipop second hand with a Super-LumiNova C1 tip. The double domed anti-reflective sapphire crystal provides the best performance in every light condition.
The slim, 11.05 mm solid 316 brushed stainless steel case, the screwed-in 1.7 mm thick caseback, the 8 mm diameter crown together with the high quality gaskets set provide a water resistance tested individually to 30 atm=300m=1000ft. Timing accuracy is guaranteed by the automatic caliber Sellita SW200-1 movement tuned to 28,800bph with 38h power reserve and hacking second hand.
It comes on a primary blue leather quick-release two-piece strap with stainless steel brushed hardware signed UNIMATIC and an extra black tapered quick-release two-piece TPU strap. The caseback features UNIMATIC x MoMA engraving and the individual progressive number. The watch is covered by a 24-month worldwide warranty and is part of a unique edition of 75 pieces.
GALLERY
Features
Movement
- Automatic caliber Sellita SW200-1 b 28,800bph
- Hacking seconds hand
- Bi-directional automatic winding + handwinding
- Accuracy +/- 12 sec/day up to +/-30 sec/day
- 38h power reserve
Case
- Diameter 36mm
- Black compass aluminium insert with silver trims
- 316 stainless steel case brushed finish
- 11.6 mm thick case
Dial
- Matte white dial with matte black MoMA logo
- Super-LumiNova® C1
- Matte black markers, open second rail and dial trims
- Primary yellow ladder hour hand, primary blue minute hand and primary red reverse lollipop second hand with a Super-LumiNova C1 tip
DURABILITY & PROTECTION
- 300m ≈ 1000ft ≈30atm WR Individually tested
- 2.5mm thick double domed sapphire
- Inner side anti-reflective coating
- Unimatic x MoMA screw-down caseback
Design
- Modello cinque case design
- Individually numbered, edition of 75
- Functional black high-contrast dial
WATCH KIT
- Primary blue leather quick-release two-piece strap
- Black tapered quick-release two-piece TPU strap
- Stainless steel brushed hardware signed UNIMATIC
- UNIMATIC tough case, warranty card with unique ID seal
Focus
MoMA heritage
MoMA has shaped modern design with a focus on clarity, function, and cultural relevance — values UNIMATIC shares. This collaboration reflects a shared belief in timeless, purposeful design that blends utility with refined simplicity.
De Stijl INSPIRED
A De Stijl–inspired watch is a natural fit for Unimatic and MoMA, both rooted in functional minimalism and bold visual language. De Stijl’s use of primary colors and geometric clarity aligns perfectly with Unimatic’s stripped-down, tool-watch aesthetic and MoMA’s legacy of championing radical, modern design. Together, they distill timekeeping to its purest, most expressive form.
second chapter
Wearing a UNIMATIC x MoMA watch is more than a style choice – it’s a quiet connection to design history. Each piece reflects the shared values of Italian craftsmanship and MoMA’s dedication to modern art and culture. With only a limited number made, these watches offer a rare opportunity to own something that bridges functional design and artistic heritage – a thoughtful nod to those who value both form and meaning.
