Crafting modern timepieces that merge iconic design, advanced technical solutions, and Italian craftsmanship.
Our Timeline
The Birth of UNIMATIC™.
Two friends and industrial designers, Giovanni Moro and Simone Nunziato, dreamed of watches that celebrate both heritage and modernity. From the first sketches to assembly, every step is handled in Italy with care and attention.
The Launch of Modello Uno.
Our first watch, Modello Uno (U1-A), was released in a limited edition of 300 pieces — a diver's watch designed for those who appreciate simplicity, strength, and elegance.
First Collaboration with Colette.
Partnering with Paris' iconic concept store, Colette, we created the U1-C reference — the start of a journey exploring unique collaborations and shared creative visions.
Modello Due Comes to Life.
Inspired by the beauty of vintage field watches, Modello Due introduced symmetrical case design and ultra-domed crystals, in black (U2-AB) and green (U2-AG).
Reinventing Through Collabs.
More co-branded projects followed, laying the foundation for our collaborative spirit.
Modello Tre is Launched.
Our first chrono-diver emerged: 300-meter water resistance, screw-down pusher guards, and a clean, minimal bezel.
Modello Quattro Debut.
Reinterpreting Modello Uno with a fixed monoblock bezel, blending dive watch strength with minimalist field-watch aesthetics.
Internal Assembly Line.
We brought assembly and testing in-house, near Milan, to ensure each watch meets our high standards. Having control over production allows us to: Consistent quality — standardized assembly and finishing. Stronger quality control — defects caught before delivery. Faster development — easier design changes and improvements. Production control — less reliance on external suppliers. Protected know-how — expertise stays in-house. Scalability — production can grow with demand. Greater credibility — demonstrates real manufacturing capability.
First Iconic Permanent Line: Classic.
Our Classic line launched with stripped-down iconic dials, responding to collectors' growing desire for timeless simplicity.
Expanding Partnership.
Collaborations with lifestyle brands, including Hodinkee, introduced forged carbon cases and advanced design features.
Modello Cinque Launch.
The first 36mm UNIMATIC, created with Massena Lab, combining vintage charm with modern proportions.
Advanced Anti-Shock Tech.
Engineered with advanced anti-shock tech, these watches are built to endure extreme conditions while remaining light and functional.
UNIMATIC is more than a watch brand – it was born as a continuous watchmaking research lab to offer watches able to combine good design, iconic elements and the latest technical solutions blending a perfect balance between quality and price.
Design attitude blends with the passion for vintage and contemporary watches, aiming to provide the best aspects of both worlds with our products. Production is Made in Italy in collaboration with the leading suppliers available to ensure the best quality in our market segment.
LIMITED AND NUMBERED, EACH DESIGN IS UNIQUE
ONCE IT'S GONE, IT WON'T BE REPRODUCED
SO EVERY OWNER HOLDS SOMETHING TRULY SPECIAL.
The UNIMATIC Core
A six-day deep dive into the philosophy, design discipline, and Italian spirit that sits underneath the UNIMATIC dial.
The Years Before the Brand.
The origin story: from a decade-long obsession by two industrial designers to a cold email that changed everything.
Design by Removal.
Every design decision serves a function. By eliminating unnecessary elements, we ensure the watch remains clear, durable, and purpose-built.
Beyond the Spec Sheet.
Why technical specs mean nothing if the watch doesn't feel right on your wrist after 30 days of living with it.
Made in Italy by Belief.
Why "Made in Italy" is a statement of design philosophy, prioritizing how an object ages over where it's assembled.
The Quiet Collector's Club
A community built on shared taste and quiet discovery rather than loud logos or manufactured hype.
The First Time you Wear it.
Real proof. What happens when the philosophy finally meets the wearer and becomes a daily companion.
