Geneva Watch Days 2026
UNIMATIC is proud to be part of Geneva Watch Days 2026, once again joining an international community of independent watch brands, collectors, journalists, retailers and enthusiasts in the heart of Geneva.
Now in its seventh edition, the event takes place from September 2 to 6, bringing together 69 participating brands and confirming its position as one of the key independent gatherings on the international watchmaking calendar.
With its open and decentralized format, Geneva Watch Days extends beyond the main Pavilion at the Rotonde du Mont-Blanc, connecting brands and visitors throughout the city. Alongside new watch presentations, the programme includes guided visits, press conferences, round tables, watchmaking challenges and dedicated industry conversations, creating an environment where collectors, professionals and brands can meet in a direct and informal way.
For UNIMATIC, the event represents an ideal setting to present its latest projects while reinforcing the brand’s place within a contemporary watchmaking culture built around independence, design and experimentation.
THE AUCTION
Beyond the presentation of its watches, UNIMATIC also takes part in the fourth edition of the Geneva Watch Days Charity Auction, hosted by Phillips in Association with Bacs & Russo. Since its introduction in 2023, the initiative has raised more than CHF 400,000, supporting a fund dedicated to the training of young watchmakers facing financial difficulties.
On September 3, 2026 at 6:00 PM CEST, UNIMATIC joins the auction with Lot 15, offering an exclusive experience connected to the Tutto Bene Hillclimb 2027. Rather than focusing solely on the object itself, the lot is conceived as an opportunity to experience the wider world surrounding UNIMATIC — bringing together watchmaking, automotive culture, Italian heritage and a distinctive sense of place.
TUTTO BENE HILL CLIMB
The Tutto Bene Hillclimb experience reflects the same values that shape UNIMATIC’s approach to design: precision and performance balanced by culture, emotion and a strong connection to Italy. Bringing this world to Geneva creates a natural bridge between two forms of mechanical passion — contemporary watchmaking and automotive culture.
Through its participation in Geneva Watch Days 2026, UNIMATIC continues to celebrate independent watchmaking as something that extends beyond the watch itself: a platform for ideas, collaborations and experiences, bringing together an international community around a shared appreciation for design, craftsmanship and mechanical culture.
